Over the last few years, I have worked hard to hand-craft many different ventures of my own, while also having the chance to work alongside some of the best up-and-coming brands and creatives, including musicians, models, designers, entrepreneurs, athletes, non-profits, creative agencies and more.
Read about some of my highlighted past efforts, and find out what I’m working on right now.
YBN Cordae/ rapper
Project management, strategy, & brand development of DMV-based rapper YBN Cordae, fka Entendre. Strategic direction for the rebrand and market introduction as an independent artist. Expect Cordae’s debut album on Atlantic in 2019.
Listen to YBN Cordae’s 2019 single, “Locationships”, here.
Grace Weber/ soul/R&B singer
PR assistance for Grammy-winning singer/songwriter Grace Weber on her debut singles. Influencing ahead of Grace’s forthcoming 2019 debut album.
Listen to Grace’s debut single, “More Than Friends”, here.
Dara/ indie singer, song-writer
PR and content strategy for Nashville-based singer-songwriter Dara, reintroducing the artist with her first singles in 3-years. Our second release, “Don’t Wanna Cry” achieved 400,000 steams across platforms in less than 3 months. Look for Dara’s debut EP in 2019.
Watch the video for Dara’s 2nd single, “Don’t Wanna Cry”, here.
Alexander Lewis/ producer, DJ
Project management for LA-based producer Alexander Lewis on his forthcoming run of EP’s, including RED. Work includes managing digital projects, assistant A&R-ing, and partnership acquisition. Expect Alexander’s next EP in Spring 2019.
Listen to Alexander Lewis’ most recent EP, Omni, here.
Jarreau Vandal/ DJ, producer
Content strategy and social media management for Amsterdam-based, Soulection DJ/producer Jarreau Vandal, on his 2018 mixtape Anthology.
Listen to Jarreau’s popular 2018 single, “Westside”, here.
Young Leaders Network/ 16-24’s youth network
Brand development, creative direction, design, network management, and social media management for Young Leaders Network. YLN was built for London-based youth engagement agency We Are Futures, and is a youth network for 16-24-year-old “emerging adults” who want to get ahead.
Find YLN on Instagram, here.
Avonlea/ singer, songwriter
Personal-brand audit and social media strategy for LA-based singer/songwriter Avonlea. Completed a 1-month brief focused on streamlining social influence methods and improving brand execution ahead of her debut release.
Watch Avonlea’s video for “Stranger”, here.
Thirdstory/ singing trio
Social media management & project management for the debut album effort of soulful NYC trio Thirdstory, in collaboration with Universal Music Group’s Verve label.
Listen to Cold Heart by Thirdstory, here.
Adrian Stresow/ rapper, producer
Strategy for the release of The Kid In His Room, for Dallas, TX, based rapper Adrian Stresow, and subsequent singles. Developing PR strategies & improving visual cues. Increased average monthly impressions by 130,000 & doubling monthly profile visits in 3 months.
Find Adrian on Soundcloud, here.
Fortysvn/ rapper, producer, engineer
Strategy support for Destiny Drive from New York-based rapper, Fortysvn. Successfully increasing social media reach and following, and pushing late single “Smoke Break”.
Find Fortysvn on Soundcloud, here.
Deji Bakare/ model
Responsible for developing overall social media branding skills, construction of a marketable personal brand, and the creation of dejibakare.com (shoot portfolio), for Deji Bakare of Wilhelmina Models, Los Angeles.
Find Deji on Instagram at @dejibakare.
@Hospey/ personal brand
Complete construction of ‘Hospey‘ namesake & brand across various social networks, projects, products, and more. Responsible for all strategy, content creation, and partnership development, including the cultivation and creation of successful personal blow, HospeyHowTo.com
Redleafgoldteeth/ Culture website
Founder, lead writer, and team lead at Redleafgoldteeth, aka RLGTcanada.com. Implementation of bespoke strategy that translated to 100,000+ page views in each of the first 2 years of record, and growth of dedicated followings.
Built the entire base of the website, and personally wrote and published over 400+ online articles relating to a young-adult online audience with interests in music, fashion, and urban culture.