Over the last few years, I have worked hard to hand-craft many different ventures of my own, while also having the chance to work alongside some of the best up-and-coming brands and creatives, including musicians, models, designers, entrepreneurs, athletes, non-profits, creative agencies and more.
Read about some of my highlighted past efforts, and find out what I’m working on right now.
YBN Cordae/ rapper
Project management, strategy, & brand development of DMV based rapper YBN Cordae, fka Entendre. Brand-building, market-segmentation, & creative direction. Expect Cordae’s debut album on Atlantic in 2019.
Listen to YBN Cordae’s 2019 single, “Locationships”, here.
Grace Weber/ soul/R&B singer
PR assistance for Grammy-winning singer/songwriter Grace Weber on her debut singles. Influencing ahead of Grace’s forthcoming 2019 debut album.
Listen to Grace’s debut single, “More Than Friends”, here.
Dara/ indie singer, song-writer
PR and content strategy for Nashville-based singer-songwriter Dara, reintroducing the artist with her first singles in 3-years. Our second release, “Don’t Wanna Cry” achieved 400,000 steams across platforms in less than 3 months. Look for Dara’s debut EP in 2019.
Watch the video for Dara’s 2nd single, “Don’t Wanna Cry”, here.
Alexander Lewis/ producer, DJ
Project management for LA-based producer Alexander Lewis on his forthcoming run of EP’s, including RED. Work includes managing digital projects, assistant A&R-ing, and partnership acquisition. Expect Alexander’s next EP in Spring 2019.
Listen to Alexander Lewis’ most recent EP, Omni, here.
Jarreau Vandal/ DJ, producer
Content strategy and social media management for Amsterdam-based, Soulection DJ/producer Jarreau Vandal, on his 2018 mixtape Anthology.
Listen to Jarreau’s popular 2018 single, “Westside”, here.
Young Leaders Network/ 16-24’s youth network
Brand development, creative direction, design, network management, and social media management for Young Leaders Network. YLN was built for London-based youth engagement agency We Are Futures, and is a youth network for 16-24-year-old “emerging adults” who want to get ahead.
Find YLN on Instagram, here.
Avonlea/ singer, songwriter
Personal-brand audit and social media strategy for LA-based singer/songwriter Avonlea. Completed a 1-month brief focused on streamlining social influence methods and improving brand execution ahead of her debut release.
Watch Avonlea’s video for “Stranger”, here.
Thirdstory/ singing trio
Social media management & project management for the debut album effort of soulful NYC trio Thirdstory, in collaboration with Universal Music Group’s Verve label.
Listen to Cold Heart by Thirdstory, here.
Adrian Stresow/ rapper, producer
Strategy for the release of The Kid In His Room, for Dallas, TX, based rapper Adrian Stresow, and subsequent singles. Developing PR strategies & improving visual cues. Increased average monthly impressions by 130,000 & doubling monthly profile visits in 3 months.
Find Adrian on Soundcloud, here.
Fortysvn/ rapper, producer, engineer
Strategy support for Destiny Drive from New York-based rapper, Fortysvn. Successfully increasing social media reach and following, and pushing late single “Smoke Break”.
Find Fortysvn on Soundcloud, here.
Deji Bakare/ model
Responsible for developing overall social media branding skills, construction of a marketable personal brand, and the creation of dejibakare.com (shoot portfolio), for Deji Bakare of Wilhelmina Models, Los Angeles.
Find Deji on Instagram at @dejibakare.
@Hospey/ personal brand
Complete construction of ‘Hospey‘ namesake & brand across various social networks, projects, products, and more. Responsible for all strategy, content creation, and partnership development, including the cultivation and creation of successful personal blow, HospeyHowTo.com
Redleafgoldteeth/ Culture website
Founder, lead writer, and team lead at Redleafgoldteeth, aka RLGTcanada.com. Implementation of bespoke strategy that translated to 100,000+ page views in each of the first 2 years of record, and growth of dedicated followings.
Built the entire base of the website, and personally wrote and published over 400+ online articles relating to a young-adult online audience with interests in music, fashion, and urban culture.